In the early 2000s, Waseem launched AmazingHerbs.com to make their products more accessible to consumers worldwide. At the same time, growing interest in black seed in the U.S. allowed Amazing Herbs to expand into more retail stores. By 2010, Amazing Herbs’ black seed supplements were available in over 6,000 retail stores across the U.S., with more than 30,000 customers benefiting from the product. Today, Amazing Herbs continues to thrive as a women-owned business, led by Waseem’s wife and his daughters. Together, they remain committed to carrying forward Waseem’s legacy by providing premium black seed supplements to a growing global community while continuing to educate consumers about its amazing benefits.